Happy Valentine's Day

As we dip our toes into images that move, one big, bold thing remains the same…we seek the uniqueness in each of our subjects.

This gal impressed us during an audition we held in our studio.  Her energy, enthusiasm and clear desire for “Fashion Diva-ness” inspired us to design this shoot around her.

Our own transition from seeing in still images toward seeing in motion is beginning to take shape.  And we are thrilled by the opportunities.

Hope you enjoy our take on a bit of holiday cheer!

It’s always so meaningful to receive a thank-you note…especially when it’s
1) handwritten
2) for what was essentially a professional experiment.

Here’s what our first ever video client had to say about working with us:

-by Jules

What a way to ring in the New Year…a new project…in new media…it’s motion alright!  Shot in a part day in our studio, edited on another day. See the description below for more info.

Carol Engler/ Originator, Empathic Education from George C. Anderson on Vimeo.

George C. Anderson and Julie Schirmer take their years of enthusiasm and experience creating memorable still photography and step into video production with their first client-sponsored project, shot in George’s studio with sound captured by Jay Alton. Helping Carol convey her passion for Empathic Education, George and Julie consulted on script-writing, studio set, lighting, wardrobe/hair/makeup and of course, on-camera direction, to portray Carol as the authentic person she is: professional, informed and approachable. In support of Carol’s message, George and Julie licensed music from stockmusic.net and also selected and sequenced stock images from Shutterstock. They offered creative direction working with freelance video editor Eric Ringquist to finalize their collective vision.

Time to Say Good-Bye

Today turns over a new leaf. Much of the gear that fueled our business for many of the past years has been sold. It’s perfectly fine equipment and very serviceable. But it’s no longer of use to us, made obsolete by faster, sharper, cheaper and less fussy equipment.

Gone are the days when placing a Hasselblad on your tripod meant instant status. The images produced by the Zeiss glass and larger format did the trick back in the film era and early days of the digital revolution.  And while those cameras and lenses were beastly expensive to buy, they were workhorses that functioned perfectly with very rare exception. And when things would occasionally break, they were imminently repairable. And they didn’t need software upgrades every year or so.

Tens of thousands of dollars were poured into acquiring the pile of gear you see in the photo. We could count on the longevity and quality of the investment to come back to us without fail. Much of what you see here has been useful and been put to work for 15 years or more, in some cases. The gear held its value for years after its purchase.

It is, however, time to say good-bye. For my whole professional life, up to this point, I shot with Hasselblad gear. I had used Horseman 4×5 and Nikon, but my first choice tended to be the Hasselblad.  Now the only thing left in our studio emblazoned with that fabulous Hasselblad logo is a cinch-top lens bag…perfect, for carrying something other than a ‘Blad lens.

Today, there are many new pieces of gear we own. And what they are capable of doing is almost magical.

But when you put them on the tripod, they just don’t have that Ooh-Aah-Hasselblad wow factor!  No worries, it’s really always been about the image-wow-factor anyhow.  And the new tools we have just make that easier to create.

-by Geo

This past weekend, an event called “Art al Fresco” happened in Columbus, Ohio. Artists made spontaneous art in public places, starting conversations and evoking responses from people passing by. I was proud to be a small part of this, when 3 B&W photos from my “About Face: The Art of Being Human” series were chosen for display.

Additionally, these photos are “teasers” for another upcoming community building art effort, the “Columbus: Inside Out Project.”  It will be a group endeavor as part of the worldwide initiative known as “Inside Out.”  Inspired by the artist/photographer JR, winner of the 2011 TED prize, who said “I wish for you to stand up for what you care about by participating in a global art project, and together we’ll turn the world…INSIDE OUT.” Six other Columbus-based photographers and I will be capturing portraits of local volunteers from all walks of life this Saturday 9/17/2011 at COSI from 10am until 12pm.  The resulting prints will be posted around town in public places. The hope is to create a feeling of community through the display of these portraits in areas accessible to all.

More info about the Columbus:  Inside Out Project at http://tedxcolumbus.com/2011/09/inside-out/

More info about JR’s global Inside Out Project at http://www.tedprize.org/jr-2011-ted-prize-winner/

-by Jules

Summer is a great time to capture evocative images. Everyone can relate to the sweet simplicity summertime brings to mind.  School’s out, days are long, temperatures are pleasant.  The livin’ is easy!

It doesn’t get much simpler than fun times in the sprinkler.  Just ask this boy.  Hopefully you won’t have to, maybe the picture tells it all.

-by Jules

©2011 Julie Schirmer

A recent article in the New York Times advertising section reports a new nomenclature in the ad agency and PR firm setting.  Of course, reorganization and renaming are nothing new to our industry. But some of the monickers that we’ve come to know, love and understand are being replaced with more current, relevant titles. Here’s a primer so we might recognize who we’re working with.

Out with the Old, In with the New!

Out: Account Executive, In: Strategist
Out: Account Supervisor, In: Catalyst
Out: Designer and/or Writer, In: Creator
Out: Vice President, In: Executive Director

GolinHarris, a PR firm with 700 employees and owned by Interpublic Group of Companies, is formalizing this shift as of this week. They say it is in response to changing consumer behaviors “most notably the public’s fast and fierce embrace of digital and social media.” Apparently, new hires had the skills to be useful, productive team members, but the old job title system just didn’t seem to fit the bill anymore.

No mention of a new title for Photographer. Any ideas?

We’ve all heard the phrase “Thinking Outside the Box” so much that it’s become a cliché. I was surprised to find the college students in my photo class didn’t know the brain teasing puzzle that started this concept. Follow this link to learn more about the puzzle. But I want to go a bit further.

A very astute and engaged designer friend, Crit Warren, has spoken about producing work that fits an audience’s “Circle of Understanding”.

The Circle of Understanding

The dot inside the circle represents a common group knowledge; everyone in the group “gets” what’s in the dot. The circle represents the outer limit of understanding of that particular group. Our messages need to fit the group and their knowledge.

For instance, if we need to show how to operate a fire extinguisher, our message and visuals had better be in the dot for everyone. When I talk to my photo students about photo styles and techniques, I will assume they have a larger circle of understanding.

Crit had said, and I agree, that good advertising should be right along the edges of the circle for your given audience. Make your viewers think a bit, and they will be engaged. No one likes boring.

Each audience is unique. We all have our own levels of vocabulary, and our visual vocabulary is no different. The internet and smart devices have enabled anyone with the resources to access a huge volume of imagery and data, expanding our limits of understanding. We can be edgy and still engage our audiences. As our viewers become more visually sophisticated, our opportunities as photographers just get more exciting.